Case file · Tea4Two · Est. 2007

We write
fiction you
can walk into.

Transmedia storytellers, writers, game designers and entertainment concept developers — building worlds that leak out of the screen and into the world you're standing in.

Emmy-winningPervasive fictionStockholm
Four screens spelling: this is not the future — transmedia
exhibit A — "this is not the future"
not more screens —
worlds you can
vanish into ✎

01 — What we make

Games, campaigns and universes that blur the line between the story and the world it's told in.

Mobile phonesBlogsWebisodesSongsAudio recordingsChatsEmailsReal life

02 — Exhibit

Recovered — 1930 / Stockholm
An aged archival envelope: a Salt March photograph, a handwritten note, morse code and the Tea4Two seal

We build worlds that leave clues in the real one — envelopes that arrive in the post, phone numbers that answer, photographs with something hidden in the grain.

For a year we worked with Tim Kring and Nokia on Conspiracy For Good — a story told through blogs, webisodes, songs, chats and emails so convincing that players filed real complaints and reporters wrote it up as news.

“the emails felt more real than the normal ARG fare…”

03 — Still running

Some of our stories never ended.

// intercepted · encoding: hex

04 — Where we come from

2007 — SVT · The Company P

The Truth About Marika

Sweden's first pervasive cross-media project — and the production group we were born from. It blurred fiction and reality on national television and beyond.

— won an International Emmy, 2008
2010 — Tim Kring · Nokia

Conspiracy For Good

The ARG for Heroes creator Tim Kring and Nokia's pervasive social-benefit project — a year of building a living story universe that drove real-world change through interactive storytelling.

05 — Story worlds

i.The Truth About MarikaEmmy-winning ARG
ii.The KaradaInteractive mystery
iii.ErebosGame & cipher
iv.AetherPervasive fiction
v.SacrificeStory universe

— Incoming signal

◉ source acquired · triangulating
───────── ───────── ─────────

06 — Intercepted transmissions

// player · unknown

“Man, this stuff is deep. It almost feels like we're playing with fire. This game has moved up to number one on my list.”

— SamuelofR247
// grindboy

“Bloody hell! I thought the emails felt more real than the normal ARG fare — but going as far as a take-down notice? Blimey!”

— Grindboy
// press · p2p news

“Part of a sharp viral campaign for Conspiracy For Good — a movement driving real-world change through interactive storytelling, with the famed magnet site as a launch pad.”

— p2p News

07 — In good company

Tim KringNokiaSVTThe Company POviIndaba

08 — Say hello

Got a world you'd like to build?

info@yourcupoftea.se

or reach any of us at firstname@yourcupoftea.se